Thursday Jun 12, 2014

Design Thinking

Start Date:2014-06-12
End Date:2014-06-12

Short Descirption:

Transforming the Way Companies Develop New Products & Services

Presented by Mr. Stephen Wong
CEO Asia Miles Ltd. and an Expert on Design Thinking Methodology

Long Description:

(Advance Registration is recommended)

Design Thinking
Transforming the Way Companies Develop New Products & Services

Presented by Mr. Stephen Wong
CEO Asia Miles Ltd. and an Expert on Design Thinking Methodology

Event Details


Thursday, June 12, 2014 from 6:30pm to 9:00pm (at LEVELS)


Design Thinking - Transforming the Way Companies Develop New Products & Services
Mr. Stephen Wong, CEO Asia Miles and an Expert on Design Thinking Methodology

Design Thinking transforms the way organizations develop products, services, processes, and strategy, by bringing together what is desirable from a human point of view with what is technologically feasible and economically viable. It enables people who aren’t trained as designers to use creative tools to address a vast range of challenges. This methodology is taught at the Institute of Design at Stanford ( and major business schools around the world. It is widely adopted by startup entrepreneurs and corporations. IDEO, one of the world’s top most innovative companies in design, used this process to create the first mouse for Apple and designed the Palm V. Samsung used Design Thinking to transform from an OEM company to an innovative leader.

Stephen Wong’s talk at TEN is intended to give a taste of what Design Thinking is about. Although Stephen normally conducts half-day seminars this introduction will give you a glimpse of the subject where you will learn:

  • The 5 stages and basic principles of Design Thinking
  • Examples of how Design Thinking has resulted in radically different and profitable new products for companies in widely different industries
  • Why you should adapt Design Thinking into your own business, even if you have no previous design experience

After the presentation, the session will continue in an interactive Q & A format where members and guests are encouraged to discuss relevant issues with our guest speaker.

Agenda (approx.):
6:30 to 7:00 cocktails and networking
7:05 General TEN announcements
7:15 Presentation by our guest speaker
7:50 to 8:10 Q&A session
8:10 to 9:00 Networking

NOTE:  Registration online is desirable as it helps in our planning.  All online registrants will receive an email confirmation from TEN.

IMPORTANT:  We strongly encourage all members and guests to arrive not later than 7:00PM.



2/F., On Hing Building
No. 1, On Hing Terrace
Central District, HK [Enter from Wyndham Street]
Tel: 2850-6826

Levels Happy Hour "2 for 1" drinks policy will be in effect from 6:30 to 9:00



This event is free for MEMBERS and $100 for non-members.

Please register HERE (NOTE: Advance registration for this event is desirable)


About our speaker:

Stephen Wong
CEO Asia Miles Ltd.

Stephen S.Y. Wong has been Chief Executive Officer of Asia Miles Limited since July 2011. He is responsible for managing Asia’s leading travel and lifestyle reward programme which has a portfolio of almost 6 million members and over 500 business partners worldwide.  Driving the loyalty marketing strategy of worldwide members, charting the eCommerce and digital technology development, formulating partnership strategy to create business synergy as well as determining database marketing strategy to enhance membership and revenue development - all come under Stephen’s remit.

Inspired by Design Thinking - a collaborative and solution focused methodology - Stephen takes special interest in a customer-centric approach using the convergence of innovation, customer insights and technology in driving the company business.

Stephen joined Cathay Pacific Airways in 1998 and has been with the airline group in various management positions in Hong Kong, USA, Singapore, Japan and Vietnam. Prior to taking up his current role, Stephen was Vice President – Sales, Americas.  A Sloan Fellow of the Stanford Graduate School of Business with a Masters of Science in Management (MS) and a Certificate in Public Management and Social Innovation, Stephen also holds a Bachelor of Arts degree in Marketing from Michigan State University.


Send your Registration Today so that you can take advantage of this informative event.

TEN MEMBERSHIP: You can now join as a member of TEN safely and easily by sending your registration to

Best regards,
Executive committee members of TEN