Thursday Jul 10, 2014

Summer Mixer

Start Date:2014-07-10
End Date:2014-07-10

Short Descirption:

How to Create a Really Good USP

A brief Presentation by Mr. Steven C. Book
Hon. Chairman of TEN and Serial Entrepreneur

Long Description:

(Advance Registration is recommended)

Summer Mixer
How to Create a Really Good USP*

A brief Presentation by Mr. Steven C. Book
Hon. Chairman of TEN and Serial Entrepreneur

* Unique Selling Proposition

Event Details


Thursday, July 10, 2014 from 6:30pm to 9:00pm (at LEVELS)


How to Create a Good USP (Unique Selling Proposition)
Mr. Steven C. Book, Hon. Chairman of TEN & Serial Entrepreneur

Why do you need a good USP?  What is a USP?  What are the requirements for a good and effective USP? How do you create a really good USP?  Steven will address these key questions to help you create your own effective USP.  He will also provide examples of good and bad USP’s.

After our speakers presentation, the session will continue in an interactive Q & A format where members and guests are encouraged to discuss relevant issues.

Agenda (approx.):
6:30 to 7:10 cocktails and networking
7:10 General TEN announcements
7:15 Presentation by our guest speaker
7:40 to 7:50 Q&A session
7:50 to 9:00 Networking

NOTE:  Registration online is desirable as it helps in our planning.  All online registrants will receive an email confirmation from TEN.

IMPORTANT:  We strongly encourage all members and guests to arrive not later than 7:00PM.



2/F., On Hing Building
No. 1, On Hing Terrace
Central District, HK [Enter from Wyndham Street]
Tel: 2850-6826

Levels Happy Hour "2 for 1" drinks policy will be in effect from 6:30 to 9:00



This event is free for MEMBERS and $100 for non-members.

Please register HERE (NOTE: Advance registration for this event is desirable)


About our speaker:

Steven C. Book
Hon. Chairman of TEN
and serial entrepreneur

Steven is Honorary Chairman of The Entrepreneurs’ Network (TEN), a non-profit organization in Hong Kong by and for entrepreneurs founded in 2005.

A serial entrepreneur, Steven has launched numerous companies and joint ventures.  A product developer, inventor, creative marketer, and manufacturer he started his first China manufacturing venture in 1989, and later became co-owner of two factories.

Steven started his career in international marketing consulting, with clients in the automobile, auto aftermarket, electronics, cosmetics, and food and beverage industries, among others. He was also a marketing consultant to major Japanese companies, such as Suntory, Pioneer and Toyota.  He became an entrepreneur by exploiting his interests in product development and creative marketing.  His experience covers plastics, computer accessories, textile products, car accessories, promotional products, specialty tools, electronics, medical, specialty chemical products, publishing, and others,

In recent years Steven has set aside more time for teaching and assisting aspiring entrepreneurs.  Actively involved with several entrepreneurial organizations in Hong Kong for more than 10 years, he is a frequent guest speaker on entrepreneurship at HKU, HKUST, Science Park, Chambers of Commerce and other organizations. Steven is a visiting scholar at the Marketing Department of the HKUST Business School, where he teaches an MBA course in Entrepreneurial Marketing and Innovation.

Steven is currently CEO of Bok See Wei Resources and Chairman of Delbrouck Industries Ltd., an OEM/ODM plastics development and manufacturing company. He is also co-founder of Winplus Co., Ltd., a Hong Kong-based multi-national marketer of auto accessories with offices on four continents.

Send your Registration Today so that you can take advantage of this informative event.

TEN MEMBERSHIP: You can now join as a member of TEN safely and easily by sending your registration to

Best regards,
Executive committee members of TEN